Firm believers in the advantages of having strong brand recognition, Eight Eight in collaboration with Air Malta showed how such established ‘legacy’ brands can get a tasteful upgrade given the right approach.

Being entrusted to handle an important campaign like Air Malta’s Go Light product launch, Eight Eight took a gradual approach and ensured that a steady momentum was applied to the Go Light campaign, which took full advantage of the dynamic social media landscape while still managing to grab the viewer’s attention with its quirky, colourful narrative.

Eight Eight also managed and took care of an event in the heart of sliema that was intended to further expose the new product to the general public.