Determined to increase their already healthy workforce and uip their leads and sales, Remax Lettings (Malta) chose Eight Eight to craft an eye-catching, dynamic campaign to accomplish precisely that. On top of the recruitment-based end goal, brand exposure and recognition also needed to be factored into the campaign.
Eight Eight went for a simple but sharp approach, with a witty tag line to accompany crisp, attractive visuals. ‘Growth is Our Game & You’re Invited to Play’ struck the right note of inclusion, communicating that Remax are open to applicants, with ‘game’ and ‘play’ emphasising the feel-good factor of working at Remax. The accompanying visuals struck a similar note, with giant figures looming over recognisable Maltese localities, emphasising both local urban flavour and historical grandeur.